Design lead/Sr. Product Designer, IBM

Nov 2016 - PRESENT

  • Lead IBM Cloud Pak for Integration AI infusion offerings by adapting UX perspective across extensive product portfolios to identify the best of AI.

    • Watson AI test generation was honored with IBM OTAA 2021

  • Lead API Connect design team; cross-functional communicate design strategies with stakeholders to product development and goals.

    • Led API Connect version 10 release in 2019

    • Established API Connect design system to streamline designers' and front-end developers' design and implementation process.

    • Strategic conducting usability research during development process by measuring product viability and proof of concept before going to market. 

    • Enhanced 30% of API Connect market page conversion rate.

  • Facilitate design thinking workshops, shares design thinking work with clients, users, team advocates, and leaders, and mentor junior designers.

UX consultant, Tripplus,

Jan 2017 - Jun 2018

  • Conducted user research and interviews to identify blockers and provided solutions for UX issues.

  • Redesigned website to create an unifying vision to optimize user experience and product execution.

  • Produced style guide to redefine brand identity.

Product Designer, Madison Reed, 

DEC 2013 - Oct 2016

  • Delivered a mobile app with the focus on enhancing at-home hair coloring experience.

  • Designed and successfully launched iOS app in 90 days.

  • Conducted user research through customer feedback, A/B tests, and usability testing to drive continuous improvement for the app.

  • Collaborated closely with engineers to provide design solutions that promoted iOS design patterns resulting in a quicker turnaround development schedule.

  • Crafted product packaging design.  

UX/UI DESIGNER, Freelance,

2011-2013  

  • Focus on digital product solutions for local businesses.

Achievement:

IBM Outstanding Technical Achievement Award 2021

IBM RockIT! 2021 , Exceptional Innovation Award

iF Design Award 2019, Communications - Software Application

Good Design Awards 2019, Apps and Software

Tech and Innovation Awards 2015 - Best application, San Francisco Business Times, also mentioned in Katie Couric Show-" Best beauty apps of 2014" , Vogue, WWD, Harpers Bazaar, AOL, Refinery 29, 7x7, and Yahoo Beauty 

Specialties

Enterprise SaaS Application, Developer experience, AI design,

Design Strategy, Problem Solving, Design thinking coach

Education

Industrial design, Master of Fine Art (MFA),

Academy of Art University, San Francisco 2012